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Snapchat Streaks

Explained for parents by The Digital Childhood.

What it means

Snapchat streaks are a counter that goes up every day two people send each other a snap. Losing a streak is really upsetting for a lot of kids, because keeping it going starts to feel like something they owe their friend every day, and that pressure runs a lot deeper than a game.

How to bring it up with your kid

"What happens if you break a streak? Would it bother you?" If they sound stressed about it, that's worth talking through. Streaks are built to get kids opening the app every single day, and the friendship doesn't need that.

The Sunday Script

Get one script every Sunday

The words for one hard conversation, in your inbox every Sunday, and a short note once a month. You can stop anytime.

Calm guidance for raising kids in a digital world.

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