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Rage Bait

Explained for parents by The Digital Childhood.

What it means

Videos and posts made to make you angry on purpose, because angry people comment and share, and the app rewards that with more views. Kids see it in every feed, from fake "pranks" to people saying something outrageous just to get a reaction.

How to bring it up with your kid

"Did that video make you mad? Who do you think made it, and what did they want you to do?" Once they see that making them angry is exactly what the video was made to do, it has a lot less pull on them.

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