Tech Translator

GRWM

Explained for parents by The Digital Childhood.

What it means

"Get Ready With Me." Videos where someone films themselves getting ready in the morning, doing their makeup and hair, and they’re huge on TikTok and YouTube. They feel warm and relatable, but a lot of them are really selling products and making kids feel like they need to look a certain way.

How to bring it up with your kid

"I've noticed you watch those get ready with me videos. What do you like about them?" Find out what they like first. A lot of these are really just ads for makeup and skincare, and once kids see that, they usually see it everywhere.

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