Tech Translator
Demure
Teen slang, explained for parents.
What it means
Reserved, modest, understated. A 2024 trend turned the word into an ironic catch-phrase: "very demure, very mindful, very cutesy." Used to describe everything from an outfit to a way of eating lunch, usually with a wink.
How to bring it up with your kid
No concern. It is mostly playful. If they describe themselves as demure, they are leaning into a moment, not making a statement about who they are.